Our Joyful Mission
Herbes Folles is a unique weeds-based skincare brand, made to celebrate the potency of weeds.
We stand for the ubiquitous, spontaneous beauty all around us. Once regarded as medicine and nourishment, the plants we now name weeds play an important role in our ecosystems and are actually a source of powerful nutrients and antioxidants that we can benefit from.
For us, natural beauty means to embrace our own, singular and unique beauty.
We know this can be hard, specially for women (we are never thin enough, curvy enough, young enough, etc etc), but it is a rebellious, beautiful and needed exercise!
We create products that perform more than one function: beauty is simple.
Our products don't contain palm oil (nor it's derivatives), are cruelty-free and vegan. They are carefully formulated with high quality ingredients to offer protection and balance to the skin: vegetable oils and butters, hydrosols, plant extracts and a few cosmoceutical ingredients, acting in synergy to elevate your natural glow. Our range of products is manufactured in small batches in Belgium, in a laboratory specialized in natural and sustainable cosmetics.
Our brand is NATRUE certified.
You can be sure that no GMOs, synthetic fragrances, artificial preservatives, mineral oils or petrochemicals are in our list of ingredients. Most of our suppliers have an active engagement on contributing to a more sustainable planet.
We are proud members of 1% for the Planet.
Because there is no planet B (and this is one is absolutely GORGEOUS), we support a global, environmental movement.
We also support The Lemon Tree Trust, an NGO that "supports refugees and communities of forced migrants to create home and community gardens, garden competitions and education projects.
Gardening is a powerful therapeutic tool, addressing issues of isolation and mental health, producing beauty, belonging and improving food security. By providing seeds and plants, Lemon Tree Trust empowers people from the ground up to improve their wellbeing and environment, with a particular focus on women coming together as a community to affect change."
Our packaging is produced in Europe.
We use glass and cardboard as preferred materials, as we consider them more sustainable than plastic. Please reuse your bottles, they are beautiful! And we actually have a campaign going on to collect empty Névoa bottles, reach us at email@example.com so you can return us your own.Our labels are tree-free, produced from bagasse - a sugarcane fiber waste product from the sugar industry. Sugarcane is a renewable eco-friendly resource as it reproduces in cycles of less than one year.
"People save what they love", said Michael Soulé. We truly believe we must therefore engage in a love mission, for all the human and non human beings that surround us.
The names of the models-not-models of our campaigns, social media and website images are the following:
Joana Palma Carlos
Maria Eduarda Otoni
Thank you all!